Why Waste Another Frustrating Year With the Same Old “Me Too” MLM Business?

What are your best chances of making money with MLM? Are you involved in a network marketing business opportunity? I know you can’t afford to waste yet another year and not succeed in network marketing opportunities. If you’re new to the business and wondering: What is MLM or what is Network Marketing you’re in luck because I am going to save you some pain, frustration and suffering.I know you may have heard the old saying; “The definition of insanity is doing same things over and over again and expecting different results.” Why do network marketing companies insist on doing things the same old way?Are You Eating Your Seeds or Sowing Them?When you join an MLM company you select a business start-up pack. After all, you need product inventory, right? You have three options once you receive your inventory:
Sell it
Give it
Eat it
Now that you’re garage qualified. Here’s your three options explained:1. If you decide to sell it retail you will always encounter the objection: “It’s too expensive.” Would you pay 20 to 30% more for a product that’s already too expensive even at so called wholesale?2. Giving is a wonderful gesture and we should give but this is not a good long term business strategy. The customer or prospect has no vested interest in the transaction. You as a marketer have to create value for your product and a back end re-order expectation.3. Most people just eat their products. Yes you can receive the health benefits and perhaps the healthiest six months of your life but eating your seed is not a wise business strategy either.The farming analogy: Seed is for sowing with the purpose of reaping the rewards of the harvest. Isn’t that how network marketing is supposed to work?
If you have a garage full of products, what are you supposed to do with them? I can’t answer that question but can provide a solution to this problem. Please read on.
Will People Purchase Your Products Without Being Offered a Profit Incentive?You may have noticed that event best MLM companies insist on focusing on the opportunity rather than finding customers for their products. Why is this?Although rarely enforced, most direct sales and MLM companies because of FTC regulations write in their policies and procedures that distributors are required to maintain at least ten customers that are not involved in the business.Here’s a couple of questions: If you’re already involved in network marketing and your business opportunity ceased, would your distributors still buy the products without a profit incentive? Isn’t consistent sales volume what makes business successful?Why do most MLM distributors focus on selling business/product packs rather than finding and maintaining customers?1. MLM products are either too expensive or perceived to be too expensive by consumers buying a business start-up pack is usually a better value.2. Recruiters make more money. There are generous upfront commissions when you sell a business start-up pack that contains a lot of products.3. MLM distributors sell a business opportunity in order to help the new person justify the cost of the products. Eventually your personal products will be paid for as your business grows.
For your information, in the MLM industry it’s against the rules to be paid to recruit, so business start-up kits always contain a lot of wholesale product value.
Quite frankly, the dream of financial freedom may take years to come to fruition and may not even come to pass without consistent group volume and more important, loyal customers and consistent sales volume.Adding Customers Creates Exponential Multiplying Growth – Do the Math on This Business StrategyHere’s a business strategy that’s incredibly, irresistibly easy for your new sales-fearing distributors to find at least 10 personal customers.You know as well as I do, people do not enjoy the process of selling or talking people into trying an already overpriced product.Most MLM programs derive volume mainly from a distributor’s personal consumption. A 2×2 Binary program looks like this:
You become a distributor and order your $100 of products.
You sponsor two who order their $100 of products and they sponsor two who order their $100 of products.
In this scenario, you have generated $600 of Group Volume and are paid based on a BV factor* of that volume.
Now check this out. What if it was EASY for you and your team to attract and maintain at least 10 customers that purchase $60 of product per month? Multiplication is cool: You plus 2x2x2 = 14. Let’s do the math:
You become a distributor, order $100 of products per month and find ten personal customers who order $60
You find two distributors who order $100 per month and find ten personal customers who order at least $60
You teach your two distributor who order $100 per month to find tean personal customers that order at least $60.
In this scenario, rather than just $1400 of volume based on personal use, you and your team create $10,000 of Wholesale Group Volume! Would you rather have $1400 or $10,000?You might be thinking to yourself, “that sounds great but it’s not easy to get customers.” Yes it is! As long as you have an irresistible offer for a first time purchase of your products. Few companies can make this offer unless they’re the manufacturer. Guess what? You can be the manufacturers representative and cut out the middleman!Attracting and Maintaining Customers will Attract Business Builders and create long-term explosive growth.

Secrets to Home Business Success

Everyone can use guidelines and tips when it comes to starting a home-based business. Honestly, what would the world be like if people who have been there and done that were not willing to impart their knowledge and experiences to fledgling entrepreneurs?We have compiled a series of 8 tips to assist you in starting a successful home-based business. These Suggestions should help your progress on the road to achieving home-based business success in no time!1. Partner with other businessesTeaming relationships with a number of other companies in related field is one of the most efficient and cost-effective means of reaching a larger target audience. We suggest that you identify appropriate supplementary businesses in your potential marketplace and then approach them concerning their interest in forging partnerships.You can even partner with businesses that sell other products likely to appeal to your customers. For example, if you’re selling jewelry, you can partner with a fashion clothing dealer and offer them free advertising on your website.Since both the products are geared towards the same audience, both businesses are more likely to increase their sales through the partnership.2. AutomationHandling every business issue manually will eventually limit the potential growth of your home business, not to mention the fact that you will be exhausted from personally answering hundreds of e-mails and phone calls every single day.Automating some of these activities will optimize your efforts towards building a sustainable and profitable business. Why not consider employing round-the-clock auto responders for instant email responses and an integration of a shopping cart for online sales? This strategy can help you save substantial time and money.3. Complementary products/servicesOnce your product or service starts establishing itself in the marketplace, don’t just sit back. Use this chance to introduce exciting new offerings and freebies that encourage your customers to place additional and/or even larger orders.This will ultimately enhance your Revenue picture with existing customers as well as encourage new customers to come onboard. The founder of Virgin Enterprise, Richard Branson, once said: “Business opportunities are like buses, there’s always another one coming”.4. Sell more to existing customersConvincing your current customers to purchase more is more cost effective than acquiring new customers. This will help you to not only save time but also save money wasted on extra marketing.One of the most effective strategies to convince them to purchase more Product is to offer discounts on volume purchases. You could also offer an incentive for every new referral that an existing customer provides to you.5. Establish yourself as an expert in your nicheAs you continue to invest in marketing your products and services, don’t neglect to invest in yourself by expanding your knowledge of your business niche as well as continuously educating yourself relative to good business practices.In addition, make it a practice of providing your customers with valuable content related to your products and services. If you have a website, add high quality information for your visitors to review. The more they know about your product and services, the more likely they are to buy your offerings.Share important tips with customers via monthly newsletters and e-mails: enlighten them on various issues that may be helpful and relevant to them. This will increase your credibility as an expert in your specific niche. As a result, you will win customers’ trust and generate higher sales.This is a very productive step towards achieving success through your home-based business. The words of John Mackey summarize this very well: “Business social responsibility should not be coerced: it is a voluntary decision that the entrepreneurial leadership of every company must make on its own”.6. Provide high-quality customer serviceAdd value to your services or products by actively interacting with customers and inviting constructive feedback. Give more attention to areas in your niche that you feel have not been addressed sufficiently.Use customers’ suggestions, Comments, and even complaints to improve on your business products, services, and especially business practices. Join social networking groups relevant to your business and become an active participant. As you connect with other people who think alike, identify what they are looking for in your niche and act accordingly.7. Accept different methods of paymentsYour customers can be located anywhere in the world. It might be a Sheik from Saudi Arabia or a web developer from the UK. What you need to insure is that you don’t lose customers due to this global customer pool.If it is an online payment being processed, remember that Paypal and various other payment methods do not work in third world countries and the Middle East. Integrate credit Card and a wide range of other internationally accepted payment systems into your website. This will not only widen your customer base but also improve your company’s credibility as an international operation.8. Innovative marketing strategiesOne sure-fire way to remain competitive in any niche is to employ innovate promotional methods. Creativity is a must in this arena, especially in internet marketing. Advertising your home based business doesn’t necessitate spending tons of money.Creative marketing strategies are keys to reaching a target audience even when resources are limited. For instance, consider viral marketing. It has the potential to identify millions of targeted visitors to your home business website and does not cost a fortune. Employ only efficient and cost-effective marketing methods and don’t depend on one method alone.Spread your risk. Combine a number of marketing campaigns and monitor them consistently. Always remember to adjust your advertising campaigns to match the needs of your Marketplace and the success of your campaign.At the end of the day, the success of your home based business is highly reliant upon your personal motivation and drive. Exactly how far are you willing to go to achieve success?

Offline Marketing Vs Online Business Marketing

This article is really to give you an understanding of the offline business marketing world and how it has now transformed to the online business marketing world. Come with me on a short journey from back in history to modern day and into the future.Offline Business Marketing:The world of offline business marketing is soon to be become redundant. Since advertising first began, smart business owners were always on the lookout for that something new that was going to give them the edge over their competitors.In the beginning there was word of mouth advertising. A vendor sold a product or service to a customer who then went out and spread the word to his personal circle of influence. Word of Mouth Advertising in those days had only two possible endings. One, a positive referral was made that resulted in more customers and more sales. Secondly, a negative referral was made and that resulted in less customers and less sales.Obviously, knowing the importance of their only advertising medium, good vendors looked after their customers especially well and were rewarded in return. As in today’s modern business, those that didn’t look after their customers suffered the penalty that followed.Clever vendors then moved on to Poster advertising. Posters were placed strategically around the areas promoting their products and services. Now they had two modes of advertising. Those that didn’t look after their customers so well, were now able to exploit the Poster advertising strategy. The better the Poster, the better the results of bringing in customers and making more sales.And so the world of advertising and marketing began. Now since those days we have had a host of other marketing and advertising strategies come and go. Some lasted longer than others, while some were so brief they blew out with the next gust of wind.I won’t go in to all the mediums that we have seen over the many years. The important thing to note is this, THERE WERE CHANGES. Those that moved with the changes were able to stay ahead of their competitors, those that didn’t took so long to pick up the change that they lost fortunes in their business or lost their businesses completely.Today’s world still has a great deal of off line marketing and advertising. Television, radio, newspapers and magazines would have to be the main form of media used. And in the main, successful for those businesses who have the thousands if not tens of thousands of dollars to pour in to their advertising.Large multinational corporations have had offline marketing campaigns that ran in to the millions of dollars and obviously their return on investment had to remain high for such commitments to continue.What about the small and medium enterprises? What do they pay in advertising and marketing? What is their return on investment? Well let me tell you, they are the business models that are struggling and close to collapse.Why? Because they are continually paying for advertising and marketing campaigns that are useless.Here’s an example:If you are a small or medium business, ring your local newspaper and ask to place an ad in the Classifieds Section. What will you get? You will get a consultant on the other end of the phone who will ask what Category you wished to be placed in, how many lines or lines and columns you wish to include.You will be asked to read your ad content and they will check the spelling, and how you want it to look. You agree and that’s it. Do you get to look and preview your ad? You can look and make one minor change, that’s it. You then pay for what you get.There is no consultation about your marketing strategy, your target market, your product or anything that will help give you an edge over your competitor. The consultants are not marketing specialists, they are telephone specialists who fill in a form.Your ad comes out in the newspaper and you don’t like it. Bad Luck, that’s what you get.Cross that over to “The Yellow Pages” advertisements. Depending on the size of the ad, which also means the amount of money you are going to spend with them, dictates the amount of help you receive. Now understand this, the average consultant in “The Yellow Pages” is not a marketing specialist. They specialize in “selling advertising space”.So the question that begs to be asked is,” Why would you go to someone who is not a specialist marketing agent to do your marketing?” That’s like asking a dental receptionist to do your filling or an extraction. It doesn’t work.Small and Medium enterprises generally have no idea what they are doing in relation to marketing their business, product and service. They have no idea of how to structure a successful marketing campaign to bring their business more customers. Business owners need to go to a specialist who is an expert in that field, someone who knows what they are doing. Someone who is going to build a marketing strategy that is successful in achieving the objectives set by the business owner.Traditional advertising through “The Yellow Pages”, Newspapers and other print media will soon be of little value. The distribution is localised and viewing is random. Any return on investment is based on luck rather than a measured strategic marketing campaign.People are sick and tired of advertisements being pushed in front of their faces. It is said that an average of 2000 advertisements are placed in front of us every single day. Ask yourself how many you can remember from yesterday through newspapers, magazines, billboards, t.v, radio etc. The answer, probably half a dozen, maybe if you’re good.So, what is happening to your business ad? Nothing.Online Business Marketing:Why? One word, internet. The internet has now changed the world of advertising and marketing forever. The trend towards the internet is moving faster than any other medium in history. The younger age groups, Generation X and Generation Y are using the internet multiple times daily. It is now their chosen form of networking and communicating. We now have phones that communicate on the internet.Guess what? Now the Baby boomers are getting in on the act as well. Just have a look at Social Networking sites like Facebook and Twitter. The older generations are now using the internet to communicate with their families around the world. Add Skype and other similar programs that allow F*R*E*E phone and video calls around the world. Any business that is not on the internet now, and not on the internet in the next year or so is seriously in big trouble.What do you think the modern generation do when they are looking for a product or service? They don’t run for the Yellow Pages that’s for sure. They run to their computer or laptop and do a Google Search, that’s what they do.What doe this mean for your business? You need to be marketing your business, products and services on the internet.How do you do this? You need a Website. The Website is your online virtual shop, office or whatever your business front is. It is open 24 hours a day, 7 days a week, 52 weeks a year. It is open for business while you are sleeping, on holiday, in your shop or where ever you wish to be. It never closes unless you or your landlord close it down. (Yes, even on the internet we have landlords that you have to pay rent to on a monthly basis)Your business is open for customers to browse, leave their details for followup, or purchase a product or service. And they do all this without you having to be there, how fantastic is that? That is the power of the internet.How do people find you? Imagine a highway, any highway. Imagine your Website is a store front on that highway. Now imagine we incorporate strategies that were once the powerhouse strategies of offline marketing. Imagine the Word of Mouth which in internet terms is Social Networking, Poster Marketing which we call Article Marketing, Television Advertising we call Video Marketing, Radio Advertising we call Podcasting.Just as in your offline marketing, we use all these strategies to drive targeted traffic to your Website. Traffic are potential clients. The difference to offline marketing is that online, only people that are looking for you will find you. That means they WANT what you have. They will get to choose between you and your competitors who they find online. When they choose you, they have already got their credit cards out and sitting in front of them. That prospect is now a customer.You now have the opportunity to get directly in front of thousands if not tens of thousands of potential customers. To win their business you will first need to be online, and second have a marketing campaign that is successful enough to get you in front of them.Whether you are a local or international organization, small or medium enterprise or multinational, your marketing campaign will have to incorporate your target market. Your campaign will have to target your distribution and servicing area, so if you only do local stuff that is cool, if you distribute and service internationally then that is cool as well. The internet allows you to advertise globally and locally.Costs:How do the costs compare? In our experience an internet campaign could set you back a few thousand dollars to set it up at the start. Most good providers will have a payment plan to suit most people. There are on-going monthly fees anywhere from about $10.00US depending on the sort of campaign package you need.So let’s say it costs you $5000.00US to set up your Website and implement a marketing strategy. Add an average of around just say $100 a month. The monthly fee is equivalent to paying rent for your building and costs associated to that.Compare those costs to an average Full Page ad in a certain directory which could set you back tens of thousands of dollars per year, add in your newspapers ads which you place weekly, as well as any other limited advertisements. The cost to you is enormous in comparison to an online Website presence.I hope that you have been able to see the benefits and the obvious need to have an online business presence.I hope this article has been of value to you. I look forward to being with you on the next article where we will share Marketing Strategies that could save your business literally thousands of dollars. You don’t want to miss that.Here’s a tip for you, it doesn’t matter what industry you are in, what product or service you provide. Your business is about marketing. If you fail to market your business properly, your business will fail.Till the next session, take care and prosper.